Bring a Market to Your Downtown We'll Handle the Programming.
Recurring markets, seasonal activations, and holiday programming for downtowns, main streets, and local communities.
Markets drive foot traffic to local businesses, create a sense of place, and give residents a weekly reason to visit downtown. They turn underused streetscapes, plazas, and parking lots into vibrant community gathering spaces.
Who We Are
We've been doing this for over a decade. Here's what that looks like.
FRESH Markets started in 2012 with six tents in a park in Asbury Park, NJ. What began as a small community farmers market has grown into a full-service activation company running 200+ events per year across multiple venues and municipalities.
Along the way, we built Convene, the platform that powers every market we run. It handles vendor management, payments, scheduling, and communications so our team can focus on what matters: creating great experiences.
Our Mission
"Enliven and enrich local communities through pop-up shopping experiences."
Current Partners
Years Running Markets
Events in the Past Year
Vendors in Our Network
What We Program
From weekly farmers markets to seasonal activations, we design programming that matches your community's identity and audience.
Recurring Farmers & Makers Markets
Weekly, biweekly, or monthly farmers and makers markets. Local farms, food producers, bakers, artisans, and wellness brands.
Holiday Markets
Holiday pop-up markets. Christmas, Hanukkah, and more. Gift-focused curation and festive programming. Our highest-grossing events.
Seasonal Activations
Valentine's Day, flower festivals, spring festivals, Oktoberfest, harvest markets. Calendar moments that keep programming fresh.
Custom Activations
Vintage pop-ups, wellness markets, and more. Built around your community's identity and neighborhood.
By the Numbers
The reach behind every activation we run.
All-Time Vendor Bookings
Customer Mailing List
Vendors Per Event
@asburyfresh Followers
@bellworksfresh Followers
Events Per Year
Three Ways to Work With Us
Same concept. Same vendor network. Same platform. The only difference is who runs event day.
Fully Managed by FRESH
We run the market. Your town provides the location, permits, and a point of contact.
What We Deliver
- Full-year activation calendar
- Vendor sourcing, vetting, and applications
- All vendor communications
- On-site lead and staffing
- Post-event recap and marketing assets
What You Provide
- Town/org point of contact
- Location access and permits
- Promotion through community channels
Revenue model: Guaranteed management fee per event + vendor participation fees
Best fit: First season launch, towns without dedicated event staff
Get started →Curated
We handle brand, curation, and back-office. Your team runs event day operations.
What We Deliver
- Market concept, themes, and curation
- Vendor sourcing and vetting
- Run-of-show playbook and Convene platform
- Marketing assets and periodic site visits
What You Provide
- On-site staffing for event day
- Location, permits, and compliance
- Promotion through community channels
Revenue model: No guaranteed fee, revenue from vendor participation fees
Best fit: Recurring program where your org has staff but wants our brand, vendors, and systems
Get started →Powered by Convene
We provide the infrastructure and vendor network. Your chamber, BID, or municipal team runs the program.
What We Deliver
- Convene platform access
- Operational templates and playbooks
- Vendor network access
- Back-office automation and ongoing platform support
What You Provide
- All on-site staffing
- Local vendor recruitment (supplemented by our pipeline)
- Location, permits, logistics, and community marketing
Revenue model: No guaranteed fee, platform fees + vendor-side economics
Best fit: Chambers, BIDs, and municipal teams that want to own and operate their own program
Get started →How to Choose
Start with the question that fits your team.
Want turnkey execution?
Choose Tier 1: Fully Managed. We handle everything from vendor sourcing to event-day staffing.
Fully ManagedHave staff but need the vendor network?
Choose Tier 2: Curated. We design and source. Your team runs the day.
CuratedWant to run it yourselves long-term?
Choose Tier 3: Convene Powered. Our platform and vendor network, your team at the helm.
Convene PoweredCommon path: Pilot with Tier 1 or 2 for your first season, then transition to Tier 3 once your team is ready to run it.
Side-by-Side Comparison
Everything included at a glance.
| Tier 1 Fully Managed |
Tier 2 Curated |
Tier 3 Convene Powered |
|
|---|---|---|---|
| Activation calendar | FRESH Markets | FRESH Markets | Convene + your team |
| Vendor sourcing + vetting | FRESH Markets | FRESH Markets | Your team + our network |
| Applications + approvals | FRESH Markets | FRESH Markets | Convene platform |
| Vendor comms | FRESH Markets | FRESH Markets | Your team via Convene |
| Run-of-show + ops plan | FRESH Markets | FRESH Markets | Template provided |
| On-site staffing | FRESH Markets | Your team | Your team |
| Marketing assets | FRESH Markets | FRESH Markets | Templates provided |
| Post-event reporting | FRESH Markets | FRESH Markets | Convene platform |
| Holiday + seasonal | FRESH Markets | FRESH Markets | Self-managed |
| Revenue model | Guaranteed fee + vendor fees | Vendor participation fees | Platform fees + vendor economics |
| Best fit | First season, no event staff | Have staff, want our vendors | Own and operate long-term |
The Platform Behind Every Tier
Built over 14 years of running markets. Every feature exists because we needed it ourselves.
Vendor Management
Applications, approvals, directory, vetting, red flags, notes and history.
Financial Engine
Booth fee collection, automated payouts, transparent reporting, audit trail.
Communications
Bulk email and SMS, automated reminders, load-in emails, integrations.
Market Operations
Scheduling, space management, occupancy tracking, CSV exports.
Analytics
Real-time dashboard, revenue analytics, vendor retention, seasonal trends.
Vendor Profiles
Public profiles that market your events. Vendors promote themselves and you.
9,916+ vendors in the NJ/NY/PA network. No monthly subscription for organizers.
Start With One Season. Build a Tradition.
The best community markets become part of the fabric of a town. Launch a pilot season, prove the impact, and build something residents look forward to every week.
Vendors in network
Communities served
Markets operated
From Concept to First Market
Here's what the first 10 weeks look like.
Discovery
Location walkthrough, program goals, tier selection, and permits.
Vendor Recruitment
Outreach, applications, vetting, and category mix.
Ops Planning
Run-of-show, load-in plan, marketing, and municipal coordination.
Launch
First market day, live adjustments, and debrief.
Optimization
Rotation, seasonal themes, data review, and iteration.
Discovery
Location walkthrough, program goals, tier selection, and permits.
Vendor Recruitment
Outreach, applications, vetting, and category mix.
Ops Planning
Run-of-show, load-in plan, marketing, and municipal coordination.
Launch
First market day, live adjustments, and debrief.
Optimization
Rotation, seasonal themes, data review, and iteration.
Let's Activate Your Downtown
Proven Track Record
14 years of market operations with 200+ events per year
Deep Vendor Network
9,916+ vendors across NJ, NY, and PA ready to activate
Purpose-Built Platform
Convene handles vendor management, payments, scheduling, and reporting
Flexible Models
Fully managed, curated, or self-service. Start small and scale.
Schedule a Walkthrough
Tell us about your community and we'll be in touch within 1-2 business days.