Turn Your Property Into a Destination We'll Build the Programming to Match.
Recurring markets, seasonal activations, and holiday programming that bring foot traffic, build community, and give your tenants a reason to stay.
Markets create consistent foot traffic, build community identity, and give tenants a reason to stay. They transform underused plazas, lobbies, and parking areas into vibrant gathering spaces.
Who We Are
We've been doing this for over a decade. Here's what that looks like.
FRESH Markets started in 2012 with six tents in a park in Asbury Park, NJ. What began as a small community farmers market has grown into a full-service activation company running 200+ events per year across multiple venues and municipalities.
Along the way, we built Convene, the platform that powers every market we run. It handles vendor management, payments, scheduling, and communications so our team can focus on what matters: creating great experiences.
Our Mission
"Enliven and enrich local communities through pop-up shopping experiences."
Current Partners
Years Running Markets
Events in the Past Year
Vendors in Our Network
What We Program
From weekly farmers markets to seasonal activations, we design programming that matches your property's character and audience.
Recurring Farmers & Makers Markets
Weekly, biweekly, or monthly farmers and makers markets. Local farms, food producers, bakers, artisans, and wellness brands.
Holiday Markets
Holiday pop-up markets. Christmas, Hanukkah, and more. Gift-focused curation and festive programming. Our highest-grossing events.
Seasonal Activations
Valentine's Day, flower festivals, spring festivals, Oktoberfest, harvest markets. Calendar moments that keep programming fresh.
Custom Activations
Vintage pop-ups, wellness markets, and more. Built around your building's identity and neighborhood.
By the Numbers
The reach behind every activation we run.
All-Time Vendor Bookings
Customer Mailing List
Vendors Per Event
@asburyfresh Followers
@bellworksfresh Followers
Events Per Year
Three Ways to Work With Us
Same concept. Same vendor network. Same platform. The only difference is who runs event day.
Fully Managed
We staff it. You approve it.
What We Deliver
- Concept, curation, and vendor sourcing
- On-site staffing and event-day operations
- Marketing assets and community outreach
- Post-event reporting
What You Provide
- The space and access
- Approval on vendor mix and schedule
Revenue model: Guaranteed management fee
Best fit: Properties that want a hands-off, flagship activation
Get started →Curated
We build it. You run it.
What We Deliver
- Custom program design and vendor curation
- Vendor sourcing, vetting, and approvals
- Operations playbook and training
- Marketing assets and templates
What You Provide
- On-site staffing on event day
- Vendor communications day-of
Revenue model: Per-event curation fee
Best fit: Properties with event staff who want expert curation without full management overhead
Get started →Powered by Convene
We provide the rails. You run the show.
What We Deliver
- Full Convene platform access
- Access to vendor network
- Multi-property dashboard
- Onboarding and training
What You Provide
- Your own operations team
- Vendor management and communications
Revenue model: Platform licensing fee
Best fit: Portfolio operators who want to scale programming across multiple properties
Get started →How to Choose
Start with the question that fits your team.
Want turnkey execution?
Choose Tier 1: Fully Managed. We handle everything from vendor sourcing to event-day staffing.
Fully ManagedWant to keep costs light?
Choose Tier 2: Curated. We design and source. Your team runs the day.
CuratedThinking multi-site?
Choose Tier 3: Convene Powered. Our platform and vendor network, your brand at scale.
Convene PoweredCommon path: Pilot with Tier 1 or 2, prove the model, then Tier 3 for portfolio expansion.
Side-by-Side Comparison
Everything included at a glance.
| Tier 1 Fully Managed |
Tier 2 Curated |
Tier 3 Convene Powered |
|
|---|---|---|---|
| Concept + curation | |||
| Vendor sourcing | Network access | ||
| Applications + approvals | Platform | ||
| Vendor comms | Day-of only by you | You | |
| Event ops plan | Template | ||
| On-site staffing | You | You | |
| Marketing assets | Templates | ||
| Post-event reporting | Platform | ||
| Holiday + seasonal | Self-managed | ||
| Guaranteed fee | Per-event | License | |
| Scalability | Single site | Single site | Multi-site |
The Platform Behind Every Tier
Built over 14 years of running markets. Every feature exists because we needed it ourselves.
Vendor Management
Applications, approvals, directory, vetting, red flags, notes and history.
Financial Engine
Booth fee collection, automated payouts, transparent reporting, audit trail.
Communications
Bulk email and SMS, automated reminders, load-in emails, integrations.
Market Operations
Scheduling, space management, occupancy tracking, CSV exports.
Analytics
Real-time dashboard, revenue analytics, vendor retention, seasonal trends.
Vendor Profiles
Public profiles that market your events. Vendors promote themselves and you.
9,916+ vendors in the NJ/NY/PA network. No monthly subscription for organizers.
Start With One Property. Scale Across Your Portfolio.
Our platform is built for operators who think beyond a single location. Launch at one property, refine the model, then roll it out everywhere.
Vendors in network
Organizations managed
Markets operated
From Concept to First Market
Here's what the first 10 weeks look like.
Discovery
Site assessment, audience analysis, and goal alignment.
Vendor Recruitment
Sourcing, vetting, and onboarding the right vendors for your property.
Ops Planning
Program design, vendor mix strategy, and logistics planning.
Launch
First market day with full operational support and real-time adjustments.
Optimization
Performance reviews, vendor rotation, and seasonal programming updates.
Discovery
Site assessment, audience analysis, and goal alignment.
Vendor Recruitment
Sourcing, vetting, and onboarding the right vendors for your property.
Ops Planning
Program design, vendor mix strategy, and logistics planning.
Launch
First market day with full operational support and real-time adjustments.
Optimization
Performance reviews, vendor rotation, and seasonal programming updates.
Let's Activate Your Property
Proven Track Record
14 years of market operations with 200+ events per year
Deep Vendor Network
9,916+ vendors across NJ, NY, and PA ready to activate
Purpose-Built Platform
Convene handles vendor management, payments, scheduling, and reporting
Flexible Models
Fully managed, curated, or self-service. Start small and scale.
Request a Site Walkthrough
Tell us about your property and we'll be in touch within 1-2 business days.